Today, even the longtime businesses are still finding ways on how can they achieve in building a strong brand loyalty, looking to be recognized by social people and go beyond their competition. In order to make your brand or business be noticeable and flourish in the competitive world of digital marketing, you must generate loyal customers and never let them go once you have them.
However, since people in the digital and social world have so many options online, how will you able to build a strong brand loyalty?
Well, here are some of the Effective Ideas to Simply Build a Strong Brand Loyalty…
Be Remembered On Your First Date:
Do you remember when you first met a person and/or your first date? Even though it’s your first date was a few years ago, I’m pretty sure that you can still remember the highlights of that day or night, which makes a good or maybe a bad impression.
It also goes the same way in meeting your first client or when you first saw a brand online, either your first impression of it is good or bad – it’s still stacked in your mind and remembered.
Having your brand remembered and making GREAT first impressions are very important on the online community or in digital marketing for you to achieve a strong brand loyalty. First impressions matter but keep in mind that your customers have their final judgment – it’s either they follow, subscribe, and by your product or leave without leaving a trace. First impressions matter, for good and or for bad.
• In order to influence your first-time customers and to have a good feeling and feeling about your brand:
• Make sure that your website is fully optimized before and on your post-launch.
• Your social media profile is well coordinated
• Show transparency, empathy, and relativeness to the people
• Make sure that you appreciate their visit and business to yours, by flattering them and saying “Thank You”
If your first-time visitors or customers were poorly handled at their first engagement to your social media channel or website, you’ll lose those people on a scale of 9/10 and they won’t come back. But if their experience is remembered and worth-sharing, those people will become loyal to your brand and will also spread your brand to their friends.
Provide Valuable Newsletters:
To establish a strong brand loyalty via sending your email subscriber’s newsletters you have to make sure that the content in your emails are valuable and it has something that they can benefit from. Sending regular e-newsletters is will not guarantee brand loyalty unless you also let them play a part or involve your customers. Share some information that can be used for their daily needs or something that will inspire them to anticipate your future newsletters.
No one wants to open their email only to find a plenty of promotions, sales pitches from your business or brand. Aside from the little promotion of your products or services, why not include some relevant quotes, have them answer some poll questions that will lead them to your website, send them appreciation perks etc. Send valuable e-newsletters, so your recipient will value you in return as well.
Addressing Your Consumer’s Wants:
Understanding your customers’ desire for a brand is your way to gain their loyalty to your brand. Who would want a brand who doesn’t understand their needs?
Aside from running polls questions and surveys through your social media accounts or website, you can also include an assessment of what your customer’s need together with your engaging content through your e-newsletters. When people have chosen to be part of your mailing list, they would expect that you understand their needs aside from the perks (like special discounts, coupons, high-quality content, and other information) you’re giving to them.
Apart from their requests, another way to address your customer’s wants is by engaging with those people who left negative comments or reviews. Address their concerns in the most fashionable way as possible and avoid arguing. The more you outreach to your customers, the better you’ll gain strong customer relationships and loyalty.
Rewards and Loyalty Program:
Even though the people do not express their needs for some rewards or discounts, making it as part of your system or branding can go a long way leading to building brand loyalty and encouraging repeat business.
One of the great and proven ideas to build a strong brand loyalty is to create a customer rewards program or campaign where they can earn points for every purchase or a certain amount they’ll spend.
Expand Your Network and Engage With Customers
As we’ve always stressed from some of our topic related to this, engaging with the people who leave comments or reviews is an important task to do for you to appreciate or stand your points if there are any concerns that need to be addressed.
Having a website alone is not enough to develop your brand awareness and reputation. If your website and email is just your main and only online instrument to engage with customers and potential clients, now is the time to expand your network and go social and make your brand available on social media sites where your customers are mostly online like on Facebook, LinkedIn, Twitter, Instagram or other social media networks that offers excellent opportunities to engage with people more effectively.
When you are building a strong brand loyalty, it simply means that you are willing to extend your market or your media source to build strong customer relationships across digital or social platforms.
Highlight Yours & Your Customer’s Success Stories
All businesses are not perfect and will never be. At some point, we thought that everything is running smoothly, but there’s this one customer who was not fully satisfied with the service or thru the product experience. However, if you are able to reach out and fix their concerns, it’s a great opportunity for you to highlight that story to your newsletter subscribers or social media status for them to be aware of what to do if the same situation happens to them as well. There’s nothing to be ashamed of, instead; share your success on how it was resolved.
Aside from real-life situations, putting your customer’s in the limelight is another way to drive more potential customers and build a solid foundation of brand loyalty. Aside from sharing your customer’s story as a living testimony about your product, everyone wants a moment of fame and attention, right?
These people who have given time to leave good comments and reviews have exerted their efforts also deserves your efforts to at least mention or highlight their stories as well. There’s nothing to lose and as a matter of fact, it’s a win-win situation for both of you!
Finally, consistency is an important factor when it comes to building a strong brand loyalty. As we have mentioned above, people have so many options online and in just a few moments, your loyal customers might be stolen from you and switch to your competitors.
If you will apply all the ideas that we have presented today in this article or at least use this as your guide to establish and build strong customer relationships and loyalty, we are confident that you will be able to manage and later, you will see that your customers are growing and coming back!