Speed and Mobile Responsiveness Level One
Responsiveness Upgrades make your site respond faster, become more searchable, and give clients an overall better experience on both mobile, tablet
Here’s a rundown of some of the biggest Responsiveness benefits:
Google prioritizes mobile-friendly websites over those that are not mobile-friendly in mobile search results. In 2017, the Google algorithm change that occurred tweaked the way that Google displays mobile search results. Websites that are optimized for mobile rank better than those who don’t – plain and simple.
People everywhere use mobile devices to do everything from simple information gathering to purchasing big-ticket items and much, much more. The reason? It’s fast and easy. Consumers in every industry want to connect and get what they’re looking for quickly. If you’re not optimized for a quick and responsive mobile website, you can’t offer your customers that type of experience.
Increased Online Credibility
It helps you build credibility with your customers, your clients, and influencers in your industry. Whether you’re selling B2B or B2C, with a responsive mobile-friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products, and services.
Standard Best Practice
A great many websites are mobile-friendly (usually the most reliable websites, I might add), with more and more coming online every day. Responsive web design has made mobile optimization more straightforward and accessible to everyone, and that means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.
More Customers, Faster
Google rewards websites that are mobile-friendly with higher ranking in mobile search results (see No. 1 on this list). So, simply by the virtue of having a mobile-friendly website, your site will be seen and visited by more people. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. And even better – customers won’t have to hunt for your site or type in the exact URL to find it – they can just perform a search to find you quickly and easily.
When a customer or a potential customer accesses your site to find information or look for something you sell, you want the experience to be nothing short of great. Because many people use mobile devices to access the web, only a mobile-friendly website can promise to offer that experience. Happy customers will return to your site and tell others about how great it is. Unhappy customers will do the opposite.
Google Wants You To
Webmasters know when Google recommends you do something, you should really try to do it. This is the case with making websites mobile-friendly. Google has explained why mobile is so important in their own words, and the number one reason they cite is everyone has smartphones, and they’re constantly using them to search.
Your Website Will Function On Every Device
Why take chances when it comes to mobile optimization? With responsive design, your website will actually respond to the mobile device a person is using to access your site, and it will render to look and function well, no matter what.
Your Business Will Be Seen As Modern & Relevant
You might offer some of the most useful, valuable, and unique products or services on the market, but if your website’s mobile experience is poor or non-existent, your company will be seen as a digital dinosaur – encouraging people to seek help elsewhere. On the other hand, mobile-friendly websites are seen as contemporary, cutting-edge and legit – they are how you get your foot in the door with anyone that has a smartphone.